date:Sep 10, 2013
The name is a saucy play on Dantes Inferno, the first book of the 13th century poem The Divine Comedy, which describes the poet Dante's allegoric descent into hell.
Dan left the ad agency where he was working to plunge headlong into the design of a distinctive black bottle and bright dramatic labels. Soon after, Dan teamed up with his promotion-pro wife Therese, and, along with the management smarts of grade school chum, George Arnold, they began to market what has grown into a cool line of spi