date:Sep 26, 2012
0 submissions from budding entrepreneurs that gave PepsiCo an early look at technology trends such as social TV, experience-based gaming, crowd-sourced content creation and pay-at-the-table digital promotion. In 2011 the momentum continued with PepsiCo10 Europe, attracting applicants from start-ups in 18 countries and resulting in marketing pilots with billion-dollar PepsiCo brands like Doritos, Quaker, Walkers and Pepsi Max.