PepsiCo launches PepsiCo10 in Brazil
date:Sep 26, 2012
us on engaging tech-savvy millennials by inviting submissions from university students across Brazil, the company says.

Brazil is a great market to run the PepsiCo10 program. Our brands are recognized for their imaginative and surprising programs that reach consumers in unexpected ways, like crowd-sourcing the next product flavor or involving them in a community activity, said Nora Mirazon, consumer engagement officer at PepsiCo Brazil, in a statement. PepsiCo10 offers an amazing opportunity to
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