date:Sep 08, 2012
Britons have spent 1.1bn on ice cream, sorbet and frozen yogurt already this year, up from 910M five years ago, according to the latest research from Mintel.
Last year ice cream fans spent 1bn on the chilled dessert, compared with 998M in 2010.
Amy Price, senior food analyst at Mintel, said:While the market has been fuelled by inflation, which has seen the average price per litre of ice cream rise by more than a quarter over the past five years, ice cream remains an affordable treat for most