Kellogg purchase of Pringles: A signal for more convergence between breakfast and snack foods sector
date:Feb 24, 2012
r due to the similarities in history and culture between PG and Kellogg.

Given the transaction closes around the anticipated date, Kellogg expects the acquisition will have a positive impact on share price and synergies. One-time costs are expected to be realized completely by 2014.

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