date:Nov 21, 2018
consumer: With a shorter supply the consumer can buy directly from the producer, this results in lower costs and fresher produce on your shelves or plates. By employing shorter supply chains, you avoid all the costs that dont add value to the product, says Mulders. Additionally, by avoiding the middleman, you create a feedback loop for the buyer and the producer, which facilitates the quality improvement of the produce. As in any job, the producer can only improve when he/she knows how to impro