date:Oct 25, 2018
UK: Targeted discounting can have 'substantial effect' on consumer spend
New research from Go Inspire Group has revealed that targeted discounting, in the form of personalised pricing, can have a substantial effect on where people focus their supermarket shopping. The research revealed that approximately one in four shoppers say that they would seriously consider moving the main volume of their supermarket shopping to a competitor brand if they were offered targeted discounting.
Source: esmmagaz