Ashwagandha: Rooted in tradition, set for sky-high NPD growth
date:Oct 19, 2018
is autumn.

The US leads in the commercial application of ashwagandha in food beverage launches. In fact, Innova Market Insights reports that the number of food and beverage launches tracked in the US is 3 times higher than those reported in India (2015-2018 YTD), ashwagandhas country of origin.

Ashwagandha is an Ayurvedic herb traditionally used to counter the reactions of stress by reducing the amount of cortisol released in the body. The Ayurvedic herb, which has been used for centuries is
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