date:Sep 26, 2017
o their newly launched product line Michel Pure Taste, Rivella enters the market of fruit juices for the first time. Cold fruit juices are a trend. We have never entered this market before now, Erland Brgger, director of Rivella, explains. A Michel juice will taste even better than all the others. That is why we have deliberately chosen for the best fresh juices, the so-called cold-pressed HPP-juices,' Brgger continues. HPP stands for High Pressure Processing: a technology that makes fresh food