date:Jul 21, 2017
are trying to push the prices down, as normally pineapple is a commodity fruit. However, our intention is to commercialize these red varieties as premium fruit, but that comes with a price. For now, the production is only small and we dont have yet the commercial volumes available. The plans are big and it will take a lot of investment. We believe that its worth the investment, as the potential is huge, concludes Pedro Nahoum.