date:Apr 10, 2013
focus today. He encouraged the N.P.A. and its member companies to get behind some of these moves to drive engagement with shoppers and brands.
Mr. Hale said the move by retailers in the consumer packaged goods industry toward value really continues to resonate with shoppers. With traditional supermarkets shrinking, the retailers that are winning are those focused on either the high end or the low end, he said.
As a manufacturer, you need to think about where you place your bets, Mr. Hale said