date:Apr 03, 2013
With the opening of the 2013 edition of the Indian Premier League, Pepsi Co is wheeling out its biggest marketing coup to the cricket-crazy public of India.
In November, the company won the title sponsorship to the IPL for five years, which starts on Wednesday, through its biggest ever sponsorship investment in the country.
And last week, the multinational announced its role as the exclusive pouring partner for eight out of the nine IPL franchises, meaning that its food and beverage brands wil