date:Apr 03, 2013
spanic-targeted strategy firm Marketing Solutions, said snack firms should not just target this mounting population.
The ethnic snack category potential is much larger than just the Hispanic market, Soto said in her educational session at Snaxpo 2013.
The preference for Latin and Mexican [among non-Hispanics] is tremendous. The appetite has grown in leaps and bounds and is expected to grow as a segment by 2% over the next two years.
It is absolutely a category that is growing.
The marketing