date:Apr 03, 2013
There are tremendous opportunities for Hispanic snacks that target non-Hispanic consumers, but products must be spicy and authentic, according to a marketing expert.
In the US there are 53 million Hispanics with a spending power of $1.3 trillion a year and this economy is expected to triple by 2050, according to Nielsen data.
In line with this, the past few years have seen a flurry of new product development and marketing targeting US Hispanic consumers. But Terry Soto, president and CEO of Hi