date:Apr 03, 2013
umers compete with friends to record a slurping sound as they virtually drink digital Fanta that fills up their screens.
Coke said it needed a breakthrough idea to get people to try, and talk about, the new improved taste of Fanta, ahead of a re-launch in the region.
Thus, the company printed a fully edible ad on rice paper, infused with the secret formula, which describes the new Fanta taste, and invites readers to try it.