Kroger “leaning in” on natural, organic beverages
date:Mar 27, 2013
As the largest supermarket chain in the country, Kroger is used to meeting the needs of millions of customers on a daily basis. But its also facing competition on all sides the treasure seekers of Costco, which recently passed Kroger as the countrys second-largest retailer, and the big-basket shoppers frequenting Wal-Mart, the countrys biggest retail chain.

Perched just below all three companies, however, are Whole Foods and Trader Joes perhaps not in terms of size or store count, but in attr
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