Easter drives consumer candy, snack purchases
date:Mar 27, 2013
When the Easter bunny comes hopping down the bunny trail he will be carrying baskets that are personalized for each recipient instead of pre-filled, reports The NPD Group, a global information company. An estimated 207 million U.S. individuals, including nearly 60 million children, celebrate Easter and an estimated 31 million of these celebrants give an Easter basket, only 5% of which are pre-filled, according to NPDs SnackTrack Holidays Easter Profile.

Sixty percent of adults do not begin shop
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