date:Mar 27, 2013
When the highlight of the year is the bankruptcy of a major player, as was the case of Hostess Brands in 2012, it is going to be a rough year. That pretty much describes 2012 for baked goods, including cookies and crackers.
New product introductions lost altitude like balloons the day after New Years Eve. Launches of new baked goods (including bread and rolls, cakes, pastries and morning goods) dipped 37.3% in 2012, says Datamonitors Product Launch Analytics. Cookies and cracker launches dwindl