Russian grocer Dixy to sell more own brands to lure shoppers
date:Mar 21, 2013
The country's food retail chains have expanded rapidly over the past few years and are now facing increased competition for consumers who often have a choice between three or four supermarkets in a single street in bigger cities.

Own-branded products tend to have less impact on retailers' margins as they are unmarketed and sold by their producers at hefty discounts for higher-volume deals.

Dixy chief executive officer Ilya Yakubson said he expected the share of such products to rise to 15 perc
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