date:Mar 18, 2013
Known for investing heavily in marketing its drinks and sports events, the privately owned Austrian company reveals little about itself. So its announcement on Thursday of a criminal threat to taint its drinks came as a particular surprise.
Companies hit by product tampering generally hope such threats blow over, marketing experts said.
It's a bold brand and a bold move, said Gordon Pincott, chairman of global solutions at the Millward Brown brands specialist agency. The good thing about what