date:Mar 15, 2013
When it was building its brand, the beverage maker Honest Tea stayed off the conventional marketing grid, opting for samplings, recycling events and word of mouth to reach its audience. Now the companys founders are taking an alternate route to telling a button-down corporate history and are instead laying out their story, warts and all, in the pictorial form of a comic book.
People ask me if its a graphic novel, and I say that its graphic, but not a novel, said the Honest Tea co-founder Seth G