date:Mar 13, 2013
Yum! Brands, the fast-food purveyor whose brands include KFC, Pizza Hut and Taco Bell, generates approximately half of its global revenue in China. Lots of other U.S. companies do good business in the world's most populous country, too. Could your small business learn -- and earn -- from their example?
Yes, says China expert Stanley Chao, especially if your firm sells primarily to other businesses, is in good financial shape, and offers products superior to those already available in China. It