McDonald’s reports 1.5% decline in global comparable sales for February 2013
date:Mar 12, 2013
mains building guest traffic by focusing on unique premium menu offerings, compelling value and the expansion of Europe's breakfast and restaurant operating hours, said the company in a statement.

McDonald's president and chief executive officer Don Thompson said that the February's results reflect difficult prior year comparisons; however, the company remains confident in the fundamental strength of its business.

We have the operating experience to manage through the current challenging envir
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