date:Mar 12, 2013
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ISBT executive director Larry Hobbs said that with their packaging component knowledge and issue-based advocacy, CCMA will strengthen ISBT.
CCMA members also will be able contribute to the ISBT's university program which offers students basic training on beverage ingredients, quality, processing and packaging, Hobbs added.
Founded in Washington DC in 1953, ISBT consists of over 1,000 members worldwide and focuses on the technical and scientific aspects of soft drinks and beverages. CCMA dea