date:Mar 08, 2013
roduction of the juice line about two months ago and informed its retailers and distributors of the move shortly thereafter. Although Pitaya Plus rapidly gained distribution and retail placement across the country, the company, which has three full-time employees, was unable to adequately support marketing and promotion of the brand. As a result, the juice line suffered from weak velocity, which combined with high manufacturing costs, led to Casanos decision to discontinue the drinks.
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