date:Feb 28, 2013
Breakfast cereal flavors are jumping out of the box. Milk, ice cream, baking mixes and more are getting infused with the flavor of the classic childhood treat. Theres even a line of lip balms and a cereal-flavored vodka.
Snap, crackle, what?
The trend ties into a broader hankering for retro foods and flavors, heavy on the comfort factor, says Cathy Nash Holley, publisher and editor-in-chief of the trade magazine Flavor The Menu.
Chefs have been using cereal for a while as crusts and coatings