date:Feb 25, 2013
ing a dairy-based breakfast shake called BFast that has whole grains and the nutrition of a bowl of cereal and milk, including fiber, protein, vitamins and whole grains. The drink is currently being tested in the Northeast.
In separate remarks, both companies noted that a similar drink called Up Go by Sanitarium Health and Wellbeing Co. is performing strongly in Australia, with about 10 percent to 20 percent of the cereal business.
The broader idea of turning meals into drinks is getting more