Sweetener innovation could fundamentally change cola business
date:Feb 25, 2013
Following PepsiCos fourth quarter earnings call last week in which CEO Indra Nooyi announced that the company will lead the cola category via disruptive innovation, its CFO stated that its work with new natural sweeteners could fundamentally change some of the elements of the core product offering in carbonated soft drinks.

At yesterdays Consumer Analyst Group of New York conference, Hugh Johnston, CFO of PepsiCo, said that the company will evaluate its options on how the innovation will be emp
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