Bossa Nova becomes latest casualty of 2013
date:Feb 25, 2013
McHugh, who said that Bossa Nova was discontinued effective on Feb. 11. Weve moved onto other products in our portfolio.

Although she declined to offer any specifics as to why the brand was discontinued, McHugh noted that the company believes that there is still significant opportunity in the super-premium juice category and retains the necessary capabilities to market a line of products in the segment. She also stated that company would consider bringing Bossa Nova back into its portfolio, if
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