date:Feb 25, 2013
A white paper has been published by five industry analysts which, among its other observations, proposes that consumers will stop buying Coca-Cola. The paper is entitled 7 Key changes the beverage industry must accept: the future of beverages.
The seven challenges it describes are:
Healthy Please! The report sees 76 million baby boomers, among others, many of whom were users of unhealthy products in the past, seeking out ways to increase their own vitality, and turning away from products they