date:Feb 17, 2013
The success of Dr Pepper TEN is prompting the maker of 7Up, Sunkist, Motts and other drinks to invest heavily behind the platform in 2013 as a way to deliver what it believes are healthier beverage options for consumers. Dr Pepper Snapple Group is in the midst of a national launch for the TEN versions of 7UP, Sunkist, AW, Canada Dry and RC after the beverages performed successfully in select test markets in 2012, said Larry Young, president and chief executive officer, in a Feb. 13 conference ca