date:Feb 06, 2013
s has to do with the fact that consumers are quaffing more clear drinks than cola and also by the fact that the drink tastes fine even when its not cold, unlike a cola. With huge power cuts around the country, this has helped lemony drinks cause, apart from Sprites edgy advertising.
The new TVCs have been conceptualised by Ajay Gahlaut, Group Creative Director, Ogilvy Mather, and directed by reputed ad film maker, Prasoon Pandey of Corcoise films.