date:Feb 06, 2013
This year could well see a change in the pecking order of carbonated soft drinks in the Indian market.
The Indian market for fizzy drinks has so far been dominated by Thums Up, a brand that Coca-Cola bought from Parle several years ago.
This summer, according to industry estimates, could well see a lime and lemony, sparkling drink overtake cola. Brand Sprite, also a Coca Cola brand, is likely to be Indias largest selling soft drink brand by the middle of the year.
Sprite has a market share