date:Jan 31, 2013
Protein is building muscle in the American diet, as consumer awareness of its benefits in weight management and sports nutrition continues to grow. Product launches with a high-protein claim are nearly three times higher in the U.S. than anywhere else in the world, according to recent research from Mintel International.
Protein has become the superstar nutrient that people are getting excited about, said Nirvana Chapman, global food science trend analyst at Mintel. Carbs have been vilified, and