date:Jan 17, 2013
ents have strengthened our menu for both our core and new customers by making it easier to navigate and providing more relevant menu choices, said Charles St. Clair, chief marketing officer for Long John Silvers.
A new advertising campaign will introduce the restructured menu over the coming months.
The menu overhaul represents Long John Silvers first effort to revitalize its brand since changing ownership in 2011, when Yum! Brands, Inc., Louisville, sold the chain to LJS Partners, a consort