date:Jan 17, 2013
MilkPEP also began production on its first-ever Super Bowl TV commercial, which will air during the second quarter of Super Bowl XLVII. The ads are part of Milk's Breakfast Blitz, an integrated marketing effort that includes consumer promotions and charitable giving to help kids have better access to a healthy breakfast.
The Victor Cruz ad announced that MilkPEP and Fuel Up to Play 60 are teaming up to offer $250,000 in grants to local school breakfast programs. From now through February 17, co