date:Dec 21, 2012
Badger Ale has launched Collector's Edition 2012 ale in a new pack designed by BrandOpus.
The ale, which is packed in a 750cl champagne bottle, comes in a wooden presentation box.
The design, which includes the champagne bottle and oak presentation case as well as the Badger brand identity, aims to depict the old crates that Badger Ale was once delivered in.
Hall Woodhouse brand marketing manager Anna Corbett was quoted by The Drum as saying that the packaging design delivers rustic yet dist