'Naturality' remains key trend
date:Dec 21, 2012
od Innovation, a Germany-based supplier of grain ingredients. The research findings show that 74% of people surveyed thought that natural meant healthier, illustrating clearly just how strongly the idea of naturalness is connected to healthier products in the minds of consumers.

Meanwhile, several product categories go from strength to strength off the back of the naturality platform, including:

Coconut water Sales are rocketing, powered by coconut waters advantage that it delivers all-natur
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