date:Dec 10, 2012
ry flavors, a 250ml of the latest energy drink is priced at INR95 ($1.75).
Raymond is eyeing 20% market share in the $37m Indian energy drinks category over the next two years.
JK Ansell business head and director Ranju Kumar Mohan was quoted by Campaign India as saying that they will begin distribution of the energy drink from 10 December 2012.
We need to make people like the products so we will be looking at a lot of sampling too. We need to get people to taste it, he added.
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