date:Dec 10, 2012
Beam Inc. today announced that the 2 Gingers brand will be joining its Irish Whiskey portfolio, and Kieran Folliard, the brands founder and Irish American business entrepreneur, will become Beams Chief Irish Whiskey Ambassador in the U.S.
Earlier this year, we entered the fast growing Irish Whiskey category with the acquisition of our flagship Kilbeggan brand, said Chris Bauder, General Manager Whiskey for Beam Inc. And now were taking another step forward to expand our Irish Whiskey business i