date:Nov 21, 2012
retained the image of globe in the new logo, but in an illustrative design that would be seen as the brand's seal for quality and innovation.
Tucker told Wine Business.com that the new identity had to convey a fresh, yet premium image, with more modern typography and a neutral color palette.
We needed to retain certain elements of the existing identity to promote consistency, but we wanted it to evolve to be more relevant to what Global Package is today; an innovator in the field of wine and s