date:Nov 21, 2012
n. The tea bar will offer specialty teas as well as sell high quality loose tea leaves. It is not clear yet how Starbucks plans to position these two tea brands (i.e Tazo and Teavana), whether these two will continue to maintain their respective identities or be merged into one brand.
Leveraging distribution networks
Another benefit to Starbucks from with this acquisition is selling the tea brand as a consumer packaged product. Even Evolution Juice is available in supermarkets and grocery sh