date:Nov 21, 2012
ind it. Because it had aspirational characteristics, once you spend behind it and people can buy it, they begin to buy it. Latins are very brand conscious and brand loyal. Johnnie Walker as a family is our strongest family, but we sell more of Buchanan's Deluxe then Johnnie Walker Black. Old Par is a strong brand as well. We have three strong 12-year-old scotches.
Q. Tell us what attracted you to the recent acquisition of Ypioca, the leading premium cachaca brand in Brazil?
We looked at the