date:Nov 21, 2012
We have seen it all over, but those would be the ones we're focusing on. It's not just Brazil, it's throughout the region.
Q. Why did you remain committed to this region over years when there was not a lot of growth and there was a lot of political and economic unrest in some countries?
One of the reasons is that we figured there could be a better day. Our brands were loved here and scotch was aspirational. We had a 40 to 50 market share and we were able to increase that to 80. A lot of it wa