Growing Middle Class Feeds Spirits Business in Latin America
date:Nov 21, 2012
hey're focusing on us. Like many corporations, the emerging markets have a huge potential for growth. I'm including Asia-Pacific, Africa and Latin America. We are seeing higher growth rates than we are seeing in the developed world, especially Europe. Although the U.S. is starting to come back, the growth rates in the emerging markets are significantly higher.

Q. What is driving the growth Diageo is experiencing in Latin America?

The improved demographics. You now have over 50 percent of the
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