date:Nov 21, 2012
purchase of Jose Cuervo before your distribution agreement runs out next year?
We haven't consummated a deal yet. Cuervo is a phenomenal brand and to have it in our portfolio makes sense. I would hate to lose Cuervo. But to do a deal that doesn't make sense for our shareholders wouldn't be good either.
Q. What do you define as premium brands in Latin America?
Premium in many ways depends on the category. There's a premium sector in each category. What's premium in the cachaca category may