date:Nov 20, 2012
Despite the categorys decline amid growing trends of health and wellness, pricing of carbonated soft drinks (CSDs) slowed, but remains competitive, according to a consumer price index (CPI) report released by Morgan Stanley.
Tracking beverage data for October 2012, Morgan Stanley found that CSD pricing grew by only 0.3 percent, well below Septembers growth of 1.5 percent and the trailing twelve month (TTM) average of 2.7 percent. Further highlighting CSD deceleration, the report noted that the