date:Nov 20, 2012
re for a sweeter straight shot, Kahla sees an opportunity to promote its own simple approach with chilled Kahla Midnight followed by a fresh orange slice.
With Kahla Midnight, the brand marks a transition into a consumption space that aims to reach male drinkers ages 21-34 who are thirsty for new experiences and strive to be constantly connected. The campaign, Its Midnight Somewhere, will continue throughout the year with robust on-premise support, National Digital, and local OOH in Key Markets