Kellogg Builds Snacks Business With Strong Brands And Smart Innovation
date:Nov 19, 2012
Kellogg is an established breakfast leader, and now the acquisition of Pringles and the continued introduction of new products from its other well-known snacks brands are giving the company a similar status in the snacks marketplace.

We have such a strong line-up of snack brands, including Pringles, Cheez-it, Special K, Keebler and Nutri-Grain, said Alan Gravely, senior vice president of marketing and innovation for Kellogg Snacks. So we are building off these brands with new products that refl
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