date:Nov 19, 2012
expensive at McDonald's. It needs to reinvigorate the $1 price point to reconnect with price-conscious consumers, says Christopher Muller, dean of Boston University's School of Hospitality Administration.
-- Consider home delivery. Burger King is testing home delivery, and McDonald's should, too, say Paul.
-- Lure Millennials. Much like the Republican party, McDonald's must appeal more to women, minorities and Millennials, says Muller.